Tuesday 6 October 2009

Feel fantastic without plastic

New York, NY – Icebreaker, the New Zealand-based environmentally-driven outdoor apparel brand whose products are made from pure merino, is giving New York City’s eco runners a treat this week and next.

Take your synthetic t-shirt into Paragon Sports flagship store on 18th and Broadway and a live seamstress sitting in the store window will turn it into a reusable running shoe bag for free. Marathoners and aspiring marathoners will also receive 26.2% off their Icebreaker GT purchase and a free pair of Icebreaker socks (from October 5th to 12th).

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